In October, Snapchat set up shop at Citadium, a store belonging to the Printemps group, with its very first pop-up event in France: the Snapchat SupermARket. Launched in partnership with Citadium, it embodies Snapchat's creativity in the real world by directly targeting Generation Z and Millennials.
Designed as a truly immersive space, the Snapchat SupermARket offered a unique experience based on augmented reality, combining gaming, fashion, and technology. Visitors were able to try on sneakers and clothes virtually, enjoy an AI photobooth, and leave with exclusive goodies.
